THE CONCEPT OF THE HALAL INDUSTRY
As highlighted by Malaysia’s halal certification, halal encompasses all facets of sanitation, health, and protection, including the supply chain in line with the definition of halalan thoyyiban (halal with purity).
As highlighted by Malaysia’s halal certification, halal encompasses all facets of sanitation, health, and protection, including the supply chain in line with the definition of halalan thoyyiban (halal with purity).
The halal status is a constant concern for Muslim consumers. Hence, various studies have been conducted to investigate this issue. Ireland, J., and Rajabzadeh (2011) studied concerns about halal consumption among Muslim consumers in the United Arab Emirates (UAE).
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