• Thu, Apr 2026

Articles

INNOVATIVE MARKETING: LEVERAGING DIGITAL PLATFORMS FOR MSME GROWTH

INNOVATIVE MARKETING: LEVERAGING DIGITAL PLATFORMS FOR MSME GROWTH

MSMEs, or micro, small, and medium-sized enterprises, are essential for promoting innovation, accelerating economic growth, and providing job opportunities. Innovative marketing techniques are essential for MSMEs to unleash development and broaden their market reach in the current digital era.

NAVIGATING CHALLENGES: IMPLEMENTING DIGITAL TRANSFORMATION IN MALAYSIAN MSMES

NAVIGATING CHALLENGES: IMPLEMENTING DIGITAL TRANSFORMATION IN MALAYSIAN MSMES

Malaysian MSMEs, or micro, small, and medium-sized enterprises, are leading the way in digital transformation. They use technology to boost productivity, spur development, and maintain their competitiveness in a market that is changing quickly. Nonetheless, there are some obstacles specific to Malaysia that must be overcome on the path to effective digital integration.

STRATEGI PMKS UNTUK KEKAL DAN ADAPTIF DALAM LANDSKAP DIGITAL PMKS

STRATEGI PMKS UNTUK KEKAL DAN ADAPTIF DALAM LANDSKAP DIGITAL PMKS

Transformasi digital telah menjadi bualan merentasi industri, menjanjikan peluang besar untuk Perusahaan Mikro, Kecil dan Sederhana (PMKS). Walau bagaimanapun, perjalanan ke arah integrasi digital yang berjaya adalah penuh dengan cabaran, sering menyebabkan PMKS bergelut untuk cabaran dan komitmen organisasi kepada keberhasilan.

A MACROSCOPIC VIEW ON THE IMPACT OF PUBLIC SERVICE PENSION SCHEME IN MALAYSIA

A MACROSCOPIC VIEW ON THE IMPACT OF PUBLIC SERVICE PENSION SCHEME IN MALAYSIA

The public service pension scheme (skim pencen perkhidmatan awam) in Malaysia has undergone meticulous inspection and invited controversial debate due to its substantial impact on government finances. Analyzing this scheme from a macroscopic perspective reveals its profound implications on the nation's economy and fiscal sustainability.

A STORY OF LUCKY ENCOUNTERS - PULAU BANDING’S EXPEDITION

A STORY OF LUCKY ENCOUNTERS - PULAU BANDING’S EXPEDITION

Driving through East-West highway, the two-bridges crossing the man-made lake -Tasik Temenggor with the stunning view of the vast lake against blue sky against rolling grey hills in a distance always captivating. Pulau Banding, the man-made island that connects the both bridges is not given priority, but in reality, it offers much to visitors. The writer shares his lucky encounters.

LOMPAT KERJA: KESETIAAN ATAU KEJAR KEKAYAAN

LOMPAT KERJA: KESETIAAN ATAU KEJAR KEKAYAAN

Budaya lompat kerja atau job hopping adalah trend yang membimbangkan di kalangan generasi muda dan membebankan kepada majikan. Sesetengah orang beranggapan bahawa menukar pekerjaan dengan kerap adalah sesuatu yang tidak baik dan boleh menjejaskan corak kerja dan gaya pemikiran seseorang.

FEASIBILITY STUDY ON REJUVENATING BAZAR BULUH KUBU

FEASIBILITY STUDY ON REJUVENATING BAZAR BULUH KUBU

Bazar Buluh Kubu Bazaar Buluh Kubu is just located beside the well-known central market, Pasar Siti Khadijah, Kota Bharu Kelantan. Bazar Buluh Kubu also known as Bazaar Siti Aisyah. Bazaar Buluh Kubu is the first modern bazaar ever built in Kota Bharu, Kelantan, officially opened in 1985.

MIRROR MIRROR ON THE WALL, WHAT ARE THE MARKETING TRENDS FOR NOW?

MIRROR MIRROR ON THE WALL, WHAT ARE THE MARKETING TRENDS FOR NOW?

Because of all the changes that occurred in 2023, the following year's events are completely unpredictable. It was forecasted that few most important marketing trends that will dominate the stage in 2024. Numerous variables, including new technologies, shifting consumer habits, new regulations, and more, are influencing the marketing landscape to evolve.

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